With the intention for the Twittergasm to be a worldwide event, we wanted to make sure that it was done at a time that everyone could join in with.
For example, if we said the time was at noon on the 4th then people in Seattle might not have thanked us for making the Twittergasm co-incide with breakfast.
So, for that reason we’ve decided to do it all at the same time – in whatever timezone you’re in, thus creating a wave of Twittergasm around the world.
Drumroll…
THE TIME WILL BE 21.16 ON 4TH JULY.
Why is that? Well – 21.00 is the time that traditionally marks the watershed, allowing for adult content. And 16 minutes because, well…